Bace
Human longevity, engineered
Concepted from the ground up, Bace was born from the insight that while humans are wired for sustainability, modern fitness often treats the body as disposable. Developed in a deep-level partnership with global fitness authority Nicole McPherson (known to her 6 million YouTube subscribers as Move With Nicole) and her partner Bodie — a former soldier and martial artist, the challenge was to fuse the distinct disciplines of mat pilates and kettlebell training into one seamless online platform.
We were tasked with creating a rejection of quick-fix culture — focusing instead on a brand that feels permanent, human, and dedicated to training for real life.
Year
2026
Industry
Health & Fitness
Tech Stack
React, Superbase, Klaviyo, Stripe, Circle, Figma
Services
Nicole McPherson had built a global legacy, earning the trust of millions through her signature movement philosophy. But the physical and digital expression of her next chapter remained a blank slate. Nicole and co-founder Bodie Larden came to us with a pioneering methodology blending mat Pilates, kettlebell strength and human longevity — and a vision to build the brand from the ground up.
The Challenge
We provide website planning, UX design, UI design, and responsive page design tailored to your brand and business goals. Depending on the project, development and ongoing support can also be included. You can choose only the services you need.
The Strategy
We provide website planning, UX design, UI design, and responsive page design tailored to your brand and business goals. Depending on the project, development and ongoing support can also be included. You can choose only the services you need.
The Solution
We provide website planning, UX design, UI design, and responsive page design tailored to your brand and business goals. Depending on the project, development and ongoing support can also be included. You can choose only the services you need.
Bringing it together
To bring Revised Rituals to life across every brand touchpoint, we custom-built a modular primary wordmark reflecting biological flow and structural balance. We paired it with Croissant Display, an expressive typeface featuring soft, inflated forms that subtly mimic muscle and skeletal joints, alongside an earthy palette of slate greens, deep clay, stone off-whites, and a terracotta "burn" accent.
On social channels, our Life in Movement content strategy split the feed between cinematic 'Performance' sequences and quiet "Presence" recovery pauses, giving the brand a distinct, rhythmic visual identity.
The Digital Experience
We designed the custom platform and member dashboard to feel like an interactive design manual, swapping cluttered workout grids for high-contrast minimalist layouts and generous editorial leading that lets the media breathe.
Beyond front-end beauty, we engineered an automated back-end matrix using live webhooks and automated CRM triggers — seamlessly handling everything from pre-launch waitlist sequences and custom welcome onboarding to automated renewals and retention loops, ensuring entering the digital world felt as warm and supportive as a physical front desk.
The Outcome
The launch of Bace proved the immense commercial power of human-first branding. Driven by a 4-week pre-launch campaign, the brand scaled an organic social audience to over 7,500 highly engaged followers with zero paid media spend and generated nearly 6,000 waitlist sign-ups — achieving an 80% follower-to-waitlist conversion rate (far exceeding the 2-5% industry average).
When the doors officially opened on June 1st 2026, the site saw over 850 active members convert on day one, establishing Bace as an immediate, sustainable force in the digital health category.
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