Working with a client entering the fitness and recreation space for the first time, our task was to translate a personal devotion to sporting culture into a large-scale physical destination. Drawing inspiration from the million-dollar facilities and diverse athletic offerings of US colleges — ranging from strength training to basketball and recovery — the goal was to house a complete sporting ecosystem under one roof.

We focused on building a brand that felt like a second home: a familiar, high-standard sporting legacy designed for anyone and everyone.